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In-Shower Body Lotions Preferred to Traditional Ones

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By: TOM BRANNA

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Three-quarters of test subjects consider a new in-shower body lotion technology to be better than traditional out-of-shower body lotions, according to study of 49 women with dry leg skin by Procter & Gamble’s Olay division. A survey of more than 650 dermatologists also revealed that 92% agree the warm and wet conditions of the shower create the ideal environment for moisturization. Olay’s new body moisturizing technology contains petrolatum, the No. 1 dermatologist-recommended m...

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